tag:blogger.com,1999:blog-10213884.post728628533435389299..comments2024-02-17T21:46:12.329+00:00Comments on A Gurn from Nurn: Paper ThinGraisghttp://www.blogger.com/profile/07238279516517079956noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-10213884.post-14315499323960950372009-05-26T21:01:49.836+00:002009-05-26T21:01:49.836+00:00“Exactly the point - there is a huge gulf in the c...“Exactly the point - there is a huge gulf in the cost per reader of internet vs print and broadcast media”.<br /><br />No… you have completely missed my point. <br />It has nothing to do with advertising costs but the fact that retailers are questioning the need to advertise in any external media when customers will find their goods on the company’s website through use of a search engine. <br />Nairnhttps://www.blogger.com/profile/03860925312675238011noreply@blogger.comtag:blogger.com,1999:blog-10213884.post-30443632408718319732009-05-26T17:34:57.685+00:002009-05-26T17:34:57.685+00:00"How many people reading this use google or a simi..."How many people reading this use google or a similar search engine when they want to buy something rather than look at a newspaper?"<br /><br />Exactly the point - there is a huge gulf in the cost per reader of internet vs print and broadcast media.<br /><br />The suggestion is that internet advertising is too cheap, and media advertising too expensive.<br /><br />Until a middle ground is found,Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10213884.post-71886989882946368622009-05-26T08:17:02.995+00:002009-05-26T08:17:02.995+00:00‘The problem isn't that there is a newspaper crisi...‘The problem isn't that there is a newspaper crisis - but instead an advertising crisis’.<br /><br />I disagree, there is a rapidly falling readership of newsprint, which constitutes a crisis for the newspaper industry, with the average readership age now being around fifty with younger people neither buying nor reading newspapers – period. <br />Fewer people buying newspaper means a loss of theNairnhttps://www.blogger.com/profile/03860925312675238011noreply@blogger.comtag:blogger.com,1999:blog-10213884.post-71945480184828442442009-05-25T20:32:48.086+00:002009-05-25T20:32:48.086+00:00The problem isn't that there is a newspaper crisis...The problem isn't that there is a newspaper crisis - but instead an advertising crisis. The advertising revenues that sustained newspapers previously have been in decline, not least because they were overcharging on rates. Also, newspapers have been slow to move online and try and innovate. After all, what so special about the premise "Yesterday's news, today!"? Newspapers that fail are due to Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-10213884.post-34402219899312421092009-05-25T15:54:33.000+00:002009-05-25T15:54:33.000+00:00Free papers? Sarko* tried that , don't know how it...Free papers? <A HREF="http://www.guardian.co.uk/media/2009/jan/23/sarkozy-pledges-state-aid-to-newspapers" REL="nofollow">Sarko* tried that </A>, don't know how it's going.<br /><br />* Please note supporters and detractors of the French president use that word in conversation just as some folk in Nairn might say 'Parkie' in the same vein of thought.Graisghttps://www.blogger.com/profile/07238279516517079956noreply@blogger.com