Thanks to Georgina Bower of the Carnegie Trust who sent us a link to the "Understanding Scottish Places" page for Nairn. The page was created last month.
"The Understanding Scottish Places platform was commissioned by the Scottish Government and was launched in April 2015. It offers a mechanism for understanding the similarity of places across Scotland. Deliberately designed to avoid a simplistic ranking of places as better or worse, USP focuses on the shared characteristics of towns."
Here's Nairn's page - you have to scroll down for a range of statistics and a button you can click to compare Nairn with other towns.