It seems to have helped in Forres:
'WHILE Forres's blanket of snow brought misery to many, there is one group of people with cause to celebrate the weather, other than the winter-sports enthusiasts - the town's shopkeepers.
Retailers along the High Street and beyond have told the "Forres Gazette" that the town's citizens have been making regular trips through their doors and, in many cases, sales are up on last year.
Many shops have also reported that slightly more unusual items have been flying off the shelves during the Arctic weather.' More here.