Nairn's East Beach at lunchtime today (Friday 22/02/13)
For many Trip Advisor is the tourism bible and the Nairn's placing on this list of UK beaches will be very beneficial to the local toursim insdustry. Nairn is the highest ranking Scottish beach and the 11th placed UK beach, details here.
You don't have to tell folk in the Moray Firth area that though, on Sunday the Links car park was full of visitors to the town who were taking advantage of the sunny, calm weather. Hats and coats were the only indication that it wasn't a typical summer's day when the busy scene was observerd from above the bandstand on Marine Road.
The Trip Advisor rating is good news for the town yes, but it inspired one of our regular readers to check on how the town is presented online with the national tourist authority Visit Scotland. If you search for Nairn on the Visit Scotland site the top result you get is this page which shows a sign for the Castle Stuart Golf Links. Our correspondent thinks this is a poor show and is also less than impressed with Visit Scotland's page for Nairn's Central Beach too and told the Gurn:
"Whereas...... there are at least a couple of other tourism promotion/DMO operations that seem to have a rather better idea of how to do it. The Loch Ness one is not too bad. Moray has done a lot on walks including the Coastal Trail (and has the whisky trail/festival stuff too - and there is The Greater Speyside site).
But the website/organisation that is new and - I reckon - pretty impressive is the Banffshire Coast one here. Lots of info, well-organised, good interactive events-listings, great photos, the facility to send e-postcards, and lots more. Funded by.....Aberdeenshire Council, the Scottish Govt, Scottish Enterprise, the European Fisheries Fund, LEADER and others. Makes one wonder why we couldn't get similar funding to enhance an expanded website for Nairn."
Could we do better on the web? The Visit Nairn site is usually in the top 3 in the Google search engine and here we have private enterprise doing a pretty good job in providing information to potential visitors. Compare this to the neglected official offering.
Should any public money used to promote Nairn be diverted to assisting the like of the existing VisitNairn site or, as our reader suggests, to an enhanced and expanded website for Nairn?