A Nairn based company that’s broadcasting the Scottish Highland Football League to the rest of the world is thrilled to announce its first major sponsor.
Ross J Maclean of SHFLtv has been running an online media business for the past decade. At the turn of last year he piloted a league game online. Including the website launch it received almost a quarter of a million hits with no preview advertising.
Having secured exclusive rights to the broadcast 37 year old Ross (dad of 3), who’s originally from the Inner Hebrides, has set about negotiating sponsorship to help raise boost popularity, his company profile, and share the success.
Peterhead company Direct Waste Management Ltd is the first to sign up. The firm is a leading player in the specialist field of managing liquid waste and sludge in the North East of Scotland. Through the provision of innovative waste management solutions it is committed to sourcing environmental uses for the waste and reducing negative impact on our communities
Ross on the right with Ricky Horne and Jackie Horne of DWM
HSEQ Adviser Jackie Horne said: “We are a family business and we are all big football fans which has been known to cause the occasional heated debated in our household! My brother Ricky has played in the Highland League for four seasons and we routinely go to the games on a Saturday. We think the Highland League has a very high standard of play and it’s great that their talent is recognised both locally and globally thanks to Ross’s expansive thinking. When we found out that the league games were being filmed we knew it was a venture we wanted to be a part of on a personal and professional level.
“We serve a lot of businesses in the region and we anticipate this channel will soar in popularity and so it’s a fabulous way for us to advertise and support a new initiative we strongly believe in. People love to support football and be part of this community; it also provides us with the perfect platform to introduce some of that love to the environment and waste solutions. It’s a superb way to share an important message in an accessible and enjoyable way.”
Since its launch SHFLtv has continued to build a loyal fan base with repeat viewers spreading the word through social media. As it gathers pace Ross will develop football manager and player profiles, and cup final previews; all of which will now feature DWM’s logo. In addition to the onscreen logo and a featured position at each game, sponsors feature on the website, email signature, social media, and are presented with a branded media jacket for use at the games (sponsors who sign up now will qualify for these incentives).
Ross says DWM didn’t waste a minute in recognising the advantages: “This is an incredibly exciting time for SHFLtv, and to have already gained such a high profile sponsor at this stage shows the impact that the league games are having. We’re delighted to be associated with such a forward-thinking business. We are open to discussing sponsorship opportunities with any interested parties who are ready to up-level and expose their brand to a new audience who are, of course, their potential customers.
“Online media has revolutionised the way that business operates and we are delighted that DWM is embracing our use of technology to bring these games to the homes of fans worldwide.”
Extended highlights of the SHFL games are available online on a Monday evening. Ross is keen to provide a broadcast with a difference: “Our fans have direct input regarding the content they want. I’m already influenced by how best to develop the extended highlights program. This is communication at its core because it’s immediate, and I know we can deliver what they want. We already have viewers in Canada, Australia and South Africa.”
Ross earlier in the season filiming at Station Park
Ross has experience in broadcast and corporate productions in the UK ranging from news, lifestyle, factual, adventure sports, music videos, and aerial filming. His enthusiasm and high quality work has been featured locally as well as on SkyTV, BBC, and online and independent broadcast companies.
The Scottish Highland Football League has 18 teams covering a significant geographical area that takes in Caithness, Fort William, Inverness, Speyside, Morayshire and Aberdeenshire.
Ross concludes: “As we gain momentum we will increase the match exposure to showcase the league, and promote local communities on a global scale. For the right companies we can offer a superb way to pitch their services including website advertising, social media plugs, and online branding of programmes with post match interviews. The opportunities are endless.”